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| So why open a brewpub? Besides the economic feasibility (it’s much more difficult to open a craftbrewery), a brewpub gives the brewer the opportunity to brew many types of beers and to create new recipes quite frequently. Craftbreweries, on the other hand, can only have a limited amount of products and the marketing costs and efforts to put a new beer on the market are astronomical. During the winter of 1996, I started taking the first steps into opening the brewpub. I took an accelerated course in business which was very painful and unfortunately, very unproductive. So in September of 1996, enticed by the fun I had during my placement the previous year, I started my Master’s degree in Applied Microbiology at the Armand-Frappier Institute. However, after a few months of work, I understood that the life of a researcher was not mine; I was meant to be brewer. From that moment on, my goal was to open my own brewpub at the end of my Master’s degree with the help of my two business associat |
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